关于德国茶叶和花草茶协会
2020年,德国茶叶协会和德国花草茶协会宣告合并,成立了全新的德国茶叶和花草茶协会(German Tea & Herbal Infusions Association),总部设于汉堡。延续两大行业协会的优良传统,新的行业协会将始终致力于为行业会员提供最新的市场数据和科学研究成果。
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△ 德国茶叶和花草茶协会董事成员。
Frank Schübel (Chairman)
Teekanne GmbH & Co. KG, (Düsseldorf)
C.E.O.
Christian Lange (Vice Chairman)
Martin Bauer GmbH & Co. KG (Vestenbergsgreuth)
Managing Director
Annemarie Leniger (Vice Chairlady)
Ostfriesische Tee Gesellschaft GmbH & Co. KG (Seevetal)
Managing Director
Ralf Janecki (Treasurer)
Hanseatic Tea Export GmbH (Bremen)
Managing Partner
Frank Braun
Hälssen & Lyon GmbH (Hamburg)
Head of Tea Purchasing
Dr. Thomas Henn
Ulrich Walter GmbH (Diepholz)
Senior Vice-President
Mathias Koop
Wollenhaupt Tee GmbH (Reinbek)
General Agent
Robert P. Scheibler
J. Fr. Scheibler GmbH & Co. KG (Hamburg)
Managing Partner
本期报告亮点
本期报告沿袭以往报告风格,对德国及世界饮茶市场各项数据进行分析和发布:
-- 2019年,在全世界范围内,茶叶(Camelia Sinensis)以及花草茶和水果茶的需求呈增长趋势。所有品类的销售额都有所增长,有机茶饮市场的增长格外明显。
-- 2019年,德国消费者总共喝了470亿杯茶,人均茶饮的消费量再创新高。其中,花草茶和水果茶的干茶的销售量约为40000吨,占德国总体茶饮市场的67%,红茶和绿茶的干茶的销售量约为19200吨,占德国总体茶饮市场的33%。
-- 在德国,因其便利性和效率,90%的花草茶和水果茶的干茶以茶包的形式销售和饮用。
-- 在德国花草茶市场中,复方调香配方占比34%,复方非调香配方占比20%,单方薄荷占比14%,单方小茴香占比11%,单方洋甘菊占比10%,单方玫瑰果占比5%,单方路易波士占比4%,其它品种占比2% ......
以下为原版英文报告,如需对相关内容进行讨论和交流,
请联系微信:【GHTM-TEA】。
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来源:德国花草茶博物馆
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